Nollywood is the Hollywood of Nigeria being made by the local people for the masses. Originally they produced the movies directly to VHS with no cinema screenings necessary, but now its done to DVD or VCD. These films are being made for a community where a lot of people are living on $1 a day so this helps reduce costs and gives the audiences exactly what they want.
Despite the local clientele Nollywood, has grown to become the third largest film producing industry in the world. The creation of a such an industry in a community which does struggle with poverty has created many opportunities for jobs from actors to producers and even the in markets which sell these films. The industry is pumping out roughly 30 new films a week, each of which can sell from 50,000 to 100,000 copies for about $2 each. The average Nollywood film has a budget of $10,000-$15,000 to make, and can take 7-10 days to create before they are ready to sell. The high demand for entertainment in this industry evidentially creates incredible revenue for everyone involved in the film.
A 2006 documentary “This is Nollywood” explores what is involved in creating an average film through telling the story of the Nollllywood director Bond Emeruwa.This includes overcoming obstacles Hollywood and other industries wouldn’t ever dream of occurring, yet the motivation of these producers keep the films happening despite all odds. One of the main contrasts between Hollywood and Nollywood, is how Nigeria’s industry uses their films to educate the masses about real life issues affecting the African community. This includes the HIV/AIDS epidemic, corruption, women’s rights, prostitution, drugs and violence.
“We are telling our own stories in our own way, our Nigerian way, African way, I cannot tell the white man’s story. I don’t know what his story is all about. He tells me his story in his movies. I want him to see my stories too.” – Bond Emeruwa
“October 1” was one of the most successful Nollywood films in 2014. Directed by Kunle Afolayan, the movie is set in the 1960s when Nigeria was preparing for independence from British Colonialism. It explores many issues prevalent in African society during that time including that of paedophilia. Which is depicted through a young boy who molested by a western religious leader. This then explores the boys ensuing belief that all “western education is evil” stemming from this horrible incident. This belief is somewhat evident in African society today, as the terrorist group Boko Haram firmly hold the idea that traditional African traditions are being corrupted by that of western education. The plot also follows a hunt for a serial killer who is murdering young native women. This has been described as a metaphor for Nigerian history through the exploitation and discrimination that the country itself has experienced, especially with the west mining minerals in Nigeria.
The film has since won 13 awards from numerouhttps://wordpress.com/post/65152184/385s different African award shows includuing the 2015 Africa Magic Viewers choice awards. This is a fabulous example of a huge Nollywood success story through the way the movie uses traditional storytelling to portray serious issues from the days of Independence which still have effect upon Nigerian society today.
Nollywood is a grassroots movement which gave Nigerian people a platform and voice to tell their own stories their way for their community. One of the amazing things about this is how little the rely on international support and produce these inspirational films themselves, for their people.