I was a 17yr old at my early entry interview for a Journalism and International Studies degree, nervous out of my mind and hoping I was just enough to impress the interviewer.
“So, how do you keep up with the news and current events?” asked my interviewer.
“Well, I watch ‘Sunrise’ every morning and ‘The Project’ whenever I can…”
“Do you read any newspapers?”
“Occasionally the Telegraph if my dad buys it.”
She smirked as she jotted down some notes.
“Obviously you’ll need a more rounded perspective of the world events if you’re to be studying journalism, I suggest watching SBS and ABC and reading The Guardian online whenever you can before the semester starts.”
I used to think my media usage was well rounded. Waking up and turning on Sunrise to fill the noise while I get ready for the day. Catching up on the news throughout the day on my laptop’s Bing news app, coming home and turning on The Project for an easy watching media platform to zone out to.
Sounds pretty diverse hey? What if I was to tell you I’ve since found out each of these platforms are related to each other?
Let’s start with The Project, broadcast on the channel 10 network, two of 10’s major shareholders include the billionaires Lachlan Murdoch and Gina Reinhardt. Now Gina also has large shares in Fairfax media, not enough yet to have influence on what they produce, but if she increases amount then she will be appointed on the board. Lachlan Murdoch is the son of Rupert Murdoch, who owns the international multibillion dollar company NewsCorp which Lachlan is now non-executive chairman of (Thompson 2014). Also owning the Daily Telegraph, Foxtel and a small stake of Fairfax media (Manne 2013). Fairfax own newspapers such as The Sydney Morning Herald and The Age. Foxtel is also co-owned by Kerry Stokes, who is also the owner of Channel 7 broadcasting (Business Day 2010). The Bing brand search engine is owned by Microsoft who have made a deal with Yahoo that the Bing search engine will become what the Yahoo search engine used to, and Yahoo still get 88% of revenue. Yahoo also have major shares in channel 7 broadcasting and the whole cycle starts again.
Why does this matter?
For a rather recent example I’ll present you with this:
But don’t worry there were positive stories too…
If you’re running for the Liberal Party.
Are these truly the unbiased articles of a balanced and fair journalist? Or is this the blue collars… one blue collar in particular pushing for the government of his choice?
Wouldn’t be the first time those with money exerted their power.
How else are we being controlled by those owning the mainstream media?
- Manne, R 2013, Why Rupert Murdoch Can’t Be Stopped The Monthly, viewed 29 March 2014
- Author Unknown, 2010 Who Owns What in Australian TV Sydney Morning Herald Business Day, viewed 29th March 2014
- Thompson J, 2014 News Corp names Laclan Murdoch non-executive chairman Sydney Morning Herald Business Day, viewed 29th March 2014
- ‘Media Watch’, 2013 The Final Tele Tally, Viewed 29th March 2014
- Badham V, 2014 The ‘end of the age of entitlement’ doesnt apply to Murdoch’s empire The Guardian, viewed 29th March 2014